THE BRIEF
Over 40 years ago, cosmetics Ustar brand made the cosmetics market. It is a brand that has been around for a long time. They are available for purchase at the brand’s seven-eleven and online stores. Thirty-five years of age and older are well known. But when I asked a group of teenagers under thirty years of age almost one hundred percent no one knows That’s because the brand has been out of communication for a long time.
Ustar has a very clear goal. They want the new generation to know and try to buy and use Want to relaunch the brand again.
THE IDEA
The competition for cream sachets in the market is quite heavy. both about the price and similar products We see that the new generation is quite confident in themselves. In addition, the target audience has seen a lot of advertisements that focus on selling properties of other brands, resulting in distrust and trust. Therefore, we think that our communication should be different from competitors in order to be rebranded to be attractive. interested
We start at the point of sale of cosmetics. Is to cause beauty. Moreover, we look at beauty in the dimension of incorporating thoughts and attitudes into the body. We think that if everyone is beautiful, people around them will be interested. chances will be more will receive more care
And on the other hand, what we look at is the slang of the word “beauty” in the corner of the work smoothly, well, efficiently, such as going well, finishing well.
Which is enough to combine the two perspectives, to make it match the people’s website that says If people start to do things smoothly beautifully The work will pass and end beautifully. That’s the teaching of the veterans that tend to teach the new generation.
That is the origin of the idea that “Start Beautiful, Life Goes Well”.
