THE BRIEF
The “All You Can Check” health check-up package of Phyathai & Paolo Hospitals needs more publicity and sales. The program allows you unlimited checkups over the course of a year. The challenge is how to encourage people to become aware of their health and want to check it by using the All You Can Check program.
THE IDEA
If you want to live a healthy life and live life the way you want, a health check is the answer. It’s another way of caring for yourself. We interpret the word “care” as “love.” We clarify it as a sentence, “love yourself more often,” to link to the health check-up package of Phayathai and Paolo hospitals so that you can checkup as often as you want throughout the year. For the visual, we define the word “love” with hugging. And make it impactful by having the man hug himself.
For more information please contact us
