THE BRIEF
SLEEPEN mattress and bedding brand is another brand of DARLING mattress, the brand that has been well-known for more than 50 years. SLEEPEN is a mattress and bedding brand that provides greater benefits than being only sleep support.
Its unique selling point is that it can eliminate bacteria and viruses with HIROBLOCK technology from Switzerland. This selling point is quite suitable for consumers who love their health, especially for families with children and the elderly in the home.
THE IDEA
We started the idea with how to make people witness germs being eliminated, so that consumers could immediately understand that they were watching mattresses and bedding brand that could kill germs without explanation. And one important thing was that it must be an advertising that hooked the audience in to keep watching.
THE RESULTS
We therefore used figurative methods to help telling the stories, by simulating a child rider, who was like a malignant pathogen in the society, driving a motorcycle creating nuisance. But, then, the germ in that child was eradicated when meeting with SLEEPEN mattress.
